Why Everyone Needs a Personal Brand
Are you living on brand? Whether in business or life, whether intentional or not, we are each our own brand.
In marketing, branding is to give a product a distinctive identity by means of characteristic design, packaging, etc. [source] It’s purposely directing people’s minds to a specific image and correlation when they think of this product.
And we all know the same happens with people.
The obvious example is celebrities who have become “brands” themselves, but the truth is that it is a part of each of us. The clothes we wear, the food we eat, the activities we choose, how we treat others – these all add up to create an image of ourselves, which is our brand.
Here’s the good news: we get to choose our brand.
We can shape our personal brand. We can choose to create an authentic brand that genuinely represents who we are, or we can choose to hide behind a façade, presenting ourselves in a way that is different from our true values. We also have the choice of growth, of change, of personal development into the type of person we want to be. The best version of ourselves.
I personally LOVE the idea of living on brand. Really good branding and marketing is about being authentic and honest; it’s not about pulling the wool over people’s eyes to trick them into liking you or your product.
To me it’s about living my values every day and using those values to steer my choices. When I do, I’m more patient, joyful, and fulfilled.
Here’s to living on brand – Salute!
It’s been an idyllic summertime experience. It has brought me joy and even made me love my children more, to see them running and laughing and enjoying the simplicity of childhood. When I see the viral posts saying how we need to “give our kids a 1970′s summer” again, I just shake my head. Regardless of the decade, everything we need for a perfect summer is within us.
In a book I was recently reading, the author referenced a Facebook post that was going around a few years ago. In it, Facebook users were prompted to share a list of (somewhat random) things about themselves. Things their closest online friends might not know about them, but maybe should.
The author used it as an opportunity to pull back the facade on her life and be vulnerable with experiences from her past, feelings in her present, and fears of her future that most people didn’t realize about her. It resonated with all who read it, and the response was overwhelmingly positive.
It occurred to me that I could make a list for my children. 15 Things I Want My Kids to Know About Me.
When I am laughing with my daughter on the floor as she pretends I’m her baby, watching the joy unfold on my middle son’s face as I “fly” him on my feet, or feeling the comfort of my oldest son’s arms around me at bedtime, sometimes my mind will think, “I should take a picture of this.”